(Dec 14) "The Artist Brand Blueprint" with Amanda McCallister

The Artist Brand Blueprint:
Building a Professional Presence That Grows Your Collector Base

How to build a meaningful, memorable brand that connects with collectors and honors your creative voice.

Artists aren’t just makers; they’re storytellers. And in today’s art market, your story is just as important as your brushstrokes. 

Join Notta Gallery for a 90-minute workshop with Florida-based artist and creative brand strategist Amanda McCallister, known for her dual artist brands—Amanda McCallister Photography and Alice Absolutely’s Florida Field Guide Carvings.

Amanda will guide you through the foundational elements of artist branding: who you are, what you create, why it matters, and how to communicate that clearly across your artwork, labels, statements, online presence, and collector experience.

In this workshop, you’ll explore:

• The core elements of a powerful artist brand

• How to stand out in a crowded market (Pro Tip: It’s NOT your logo!)

• How your story, values, and aesthetic create clarity for buyers

• Why organization and professionalism transform your sales

• How one-time buyers become returning collectors

• The artist branding mistakes that cost opportunities

You’ll walk away inspired, energized, and ready to strengthen your own artist identity in 2026.

This workshop is an introduction to the upcoming The Artist Foundation Courses: Branding, Organization & Professional Presence, launching at Notta Gallery in 2026.

Event Details:
December 14, 2025
1:00 PM - 3:00 PM
125 N Kentucky Ave # 103, Lakeland, FL 33801